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| digital campaign
Trussardi:
BOTH/ AND
We crafted an integrated campaign that mirrors the duality at the heart of both Trussardi Casa and the city of Milan — visible yet subtle, rooted yet global, timeless yet modern.
Trussardi Casa needed to bring its new positioning—crafted to be experienced, remembered, and felt—to life in a way that connects with a modern, millennial audience.
Problem
Reveal the duality of Milan and Trussardi, told via the mirrored journeys of two greyhounds exploring the city.
A lifestyle driven by dualities: visible but subtle, rooted but global. Trussardi embodies the quiet strength and elegance of Milan’s dual spirit.
Idea
Concept
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